Kasia Vuorinen is a YouTuber and Instagram personality, who has built an entire brand around her love for supercars. After moving to Dubai in the 2010s, Kasia successfully became the Queen of Supercars by attracting millions of followers across all social media, who are either passionate about supercars or simply fans of the lavish lifestyle she’s built.
While there’s a lot to be said about Kasia’s gorgeous looks and the cars she proudly features on her social media, her fans want to learn everything about how she built such a massive online presence, what she did before rising to fame, her finances, and her personal life.
So who is Kasia Vuorinen? Keep with us to learn more!
Kasia Vuorinen is a social media influencer known for her love for supercars and a luxury lifestyle. Although originally from Poland, she moved to Dubai in 2018. and has since been building a strong online presence centered on cars, fashion, business, and lifestyle in general.
The Queen of Supercars is what she is! While there’s not an ounce of modesty in her content, that’s a great thing in her case, given that she makes money promoting and using the products and cars she features in her videos and photos. Alongside her husband Joel Nikanor Vuorinen, Kasia makes content based on a very financially privileged lifestyle that many desire, but very few can afford.
Though Kasia’s content can be divisive due to the level of luxury it is characterized by, that doesn’t make it any less attractive. Her gorgeous looks and keen sense of fashion make her the perfect mix of glamorous and original, though as she’s affirmed, her goal goes beyond as she’s very keen about wanting to inspire other women to follow their dreams, even in male-dominated fields.
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To keep up with Kasia’s lifestyle and updates, you can follow her on her wildly popular Instagram @.QueenOfSupercars, and on YouTube.
Despite how over the top and expensive the lifestyle of Kasia Vuorinen a.k.a The Queen of Supercars is, details about her current net worth are unclear. However, one can get a close idea of her current fortune by watching an interview she had with the social media personality Aydan Al-Saad in 2025, when Kasia affirmed that she makes around $1 million per year.
While that’s a huge fortune if compared with the estimated earnings other influencers with similar audience numbers have, Kasia’s choice of showing off many supercars and a very privileged lifestyle in every piece of content she produces, makes it clear that she’s making a lot of money from sponsorships and collaborations.
True to her title of the Queen of Supercars, Kasia Vuorinen is married to no one other but the King of Supercars, a Finnish entrepreneur and social media influencer whose real name is Joel Nikanor Vuorinen. As Kasia revealed in a 2025 interview, she met Joel during an automotive-related party in Dubai but neither of them made a move to speak with each other that night. It wasn’t until she found him on Instagram that they began talking, before evolving into a relationship and then marriage.
While Kasia’s online audience is far bigger than her husband’s, that doesn’t make them any less of a team. As seen on Joel’s website and social media, he also works in the supercar scene as a shopper and promoter, and has a background in building companies in a wide variety of fields in Dubai and Europe, including real estate and trading.
Besides their King-and-Queen brand identities, Joel and Kasia also have an Instagram account named The Royals of Dubai, on which they share pics and videos about their relationship. In 2023, they welcomed a daughter named Donatella, whom they sometimes feature on social media, with the baby taking the media’s attention for getting very lavish birthday party at such an early age.
Kasia Vuorinen’s fame and success don’t come out of thin air, as she’s spent several years building the brand that now gives her everything she wants. Everything started in 2018 when she moved to Dubai with big dreams, and the clear goal of building a stable and profitable personal brand.
That’s how Kasia came up with The Queen of Supercars brand, which according to her website, was a continuation of what she’d built back when she lived in Europe, However, it’s worth noting that her LinkedIn states her academic background to be in the Tourism and Hotel Management field, having obtained a Bachelor’s degree from the Poland-based College of Tourism and Hotel Management.
Following the establishment of Kasia’s supercar-centered brand and the growth of her social media, she soon began turning her company from a solitary influencer endeavor to a team effort. This has resulted in a team of 15 people who operate Kasia’s Queen of Supercars business, including content ideas, video editing, and social media management.
As if that wasn’t enough, Kasia has also taken the attention of brands outside the lifestyle niche, collaborating with the “Gran Turismo” video game franchise, and even had a character created after her for a “PUBG Mobile” update launched in 2025, in collaboration with Bugatti.
There’s no denying that Kasia Vuorinen’s social media reach is massive and impressive. While her Instagram account remains her biggest social media platform with over three million followers, she also has a considerable audience on herYouTube channel, which counts over 110,000 subscribers by early 2025. On top of that, her videos have attracted over 50 million views combined on the platform.
That said, there’s a lot more for Kasia to explore. In recent years, she’s found an ever-growing audience interested not only in her supercars but also in seeing her racing them. That’s how she started producing race-related conten,t while also promoting very gorgeous cars through it.
All in all, Kasia Vuorinen has made good use of her reputation as The Queen of Supercars, by exploring many horizons of content creation while keeping her essence and the quality of everything.
