Jon Peters – Longview Woodworking is a YouTube channel serving as a treasure trove for all those invested in the niche, combining project displays, educational resources, and creative expression. Seasoned carpenter and artist Jon Peters utilizes meticulously produced videos to share his considerable knowledge and passion of the craft, undertaking anything between simple do-it-yourself projects and complex furniture pieces. The channel’s managed to accumulate a big following thanks in great part to Jon’s engaging presentation style and superb content development. It therefore manages to stand out thanks to a series of factors that come together to form a unique experience on the platform.
What draws everyone in
The channel welcomes anyone, from beginners to professional woodworkers, as Peters undertakes a wide variety of projects that fit various ability levels. The carefully chosen materials, equipment, and skill requirements in the channel’s programming help viewers retain firm understanding throughout each process. Jon guides viewers through every fork of the construction path, taking his time to explain and justify each decision and applied technique behind the design, in real time. The audience is therefore able to not only copy the projects in their entirety, but also glean enough expertise to flesh out and realize their own ideas. For everyone interested in woodworking, the channel serves as an indispensable archive of knowledge regarding tool use, material selection, and finishing techniques.
The art of design itself is especially accentuated in the videos, which strive to educate the viewers that a proper plan for what’s to be created is half of the work overall. Usually starting his content journeys with a breakdown of the design process, including 3D models and sketches, Jon distinguishes himself from other woodworking outlets by emphasizing the creative element of the trade, with modern and practical designs that frequently have unusual features which easily set them apart. The customary high production quality of every video helps the design unconventionalities stand out even further, with clear sounds and crisp imagery combined into well-shot and edited footage. On top of that, Jon’s peculiar and instructive voice helps one with grasping difficult ideas, made even easier through using several camera angles and close-ups that enable careful examination of every step’s intricacy.
To help add to the expertise mix, Jon is no stranger to collaborating with designers and fellow craftspeople on a fairly regular basis, which fuels the channel with brand-new ideas and approaches, therefore enhancing the material and giving viewers a better awareness of the woodworking scene. Jon gives the videos a human touch by having authentic and perceptive conversations with his colleagues, often inquiring about precisely what the audience wants to know. Jon also presents tool evaluations, shop tours, and talks on several woodworking subjects, delving deeper into the philosophy of the craft, all of which provides the viewers even more crucial knowledge that lets them make the smartest possible decisions regarding anything related to woodworking. The premises tours in particular offer invaluable advice for keeping one’s crafting in order, highlighting the arrangement that supports his overall effectiveness.
Ultimately, the channel’s appeal comes from its combination of fun, inspiration, and instruction, with every video clearly showing Jon’s love of woodworking. In the same vein, his capacity to share that enthusiasm with the viewers is a massive boost for the channel’s popularity. From enthusiasts searching for weekend projects to professionals on the hunt for fresh ideas and approaches, the material is meant to cater to a very broad audience, and manages to do exactly that, with the subscriber count nearing a million.
Who really is Jon Peters?
Jon Peters was born in the late 1960s, becoming fascinated with design and art during his time in high school. The fire was lit when he spent half of his school day at a prominent local woodshop in the early 1980s under a work-study program. Jon took to the craft like a fish to water, deciding to commit more of his free time to visiting the workplace. Over the first few weeks, Peters showed his supervisor that a deep, natural inclination for woodworking had developed within, and the craftsman was quick to offer him permanent employment.
Jon kept working in the woodshop following his matriculation in 1984, thereby getting into art school for the next four years. He spent his free time combining what he was learning with what he loved, coming up with unique designs even before his woodworking career properly took off. A lot of these ideas were bounced off the boss, who helped rectify any flaws within the ambitious drawings.
Fast forward to 1994, and Jon and his wife have launched their own art gallery. From reasonably priced canvases to high-end paintings valued at up to $50,000, the gallery displayed a broad spectrum of works. Part of the job involved delivering massive pieces to the clients’ homes, which became a frequent hassle for Jon, as it was often difficult to fit the paintings onto the walls. This inspired him to create a digital installation solution with Photoshop, allowing potential customers to see exactly how much of their wall a work would take up.
The proceeding decade and a half of the art gallery’s operation saw Jon use his carpentry abilities to create hundreds of frames for stretched canvases, to fit both his creations and those by other artists. Although his woodworking didn’t really flourish during this period, staying busy with frame creation helped maintain a sharp edge for later on. It was early March 2010 when Jon came upon four old table legs while traveling across the countryside, not long after purchasing an older home with his wife. While insignificant on their own, Jon couldn’t help but wonder how good the legs would look with a proper tabletop, especially in the vintage setup of the house. Inspired to create his own dining room table, he filmed the process and uploaded it to YouTube so that his brother-in-law could watch it, completely unaware of the fact that soon hundreds, and then thousands, would flock to his channel for much-needed advice and expertise. It didn’t take him long to realize where his path truly lay, and it’s since then that Jon has remained active on the platform, with nearly 1100 uploads to date.
The warm, wholesome feeling of the channel is also contributed to by the Peters family, comprising the wedded couple and their four children. It was initially difficult to find time for woodworking while also taking care of their offspring, but as the kids got older, Jon started spending more and more time at the crafting table. One of his sons, Walter, who had a degree in filming, turned to cabinet building and introduced fresh ideas into Jon’s company. Together, they’ve embraced innovative technology such as Computer Numerical Control (CNC) machines, which have increased their creative options tenfold, allowing extremely intricate details unachievable by hand.
What is his net worth?
Some of the currently most reputable sources on the matter have estimated Jon Peters’ net worth at over $1 million, as of mid-2024, earned thanks to a multitude of revenue streams, most of which sprang up thanks to his YouTube presence. To start with that, Social Blade estimates Jon’s yearly earnings from ad revenue alone at up to $450,000.
There’s also Jon’s personal website, which offers woodworking project design plans and his original artwork, coupled with videos throughout which he painted them. That type of content in particular is listed as free lessons on the website, for both painting and woodworking.
Jon is clearly serving both his own interest and increasing expertise, as well as offering all to his subscribers.
