Natalie Mariduena is an American Instagram star and social media influencer, who rose to prominence as a key member of David Dobrik’s Vlog Squad. She’s better known under her pseudonym, Natalie Noel. Initially serving as Dobrik’s executive assistant, Natalie quickly became a beloved figure in the online realm, captivating audiences with her engaging presence in his popular vlogs. Her authentic and relatable content contributed significantly to her growing popularity.
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Early life, family, education
Natalie Mariduena was born on 1 December, 1996, in Vernon Hills, Illinois, USA, and is 27 years old today. Growing up, she shared her early childhood with two younger sisters, Lauren and Isa, and built a strong family bond. Her parents are Jenn and Homero Mariduena.
Her educational journey began at Vernon Hills High School before she transitioned to Lake Forest College in Lake Forest, Illinois, where Natalie delved into the fields of Psychology and Environmental Studies, showcasing her academic pursuits. Her college years weren’t only marked by scholarly endeavors, but also by a passion for sports, particularly soccer, which she played and continued to support as a dedicated fan of her home state team.
In addition to her academic and athletic pursuits, Natalie became an integral part of the college community by joining the Alpha Phi sorority, within which she assumed the role of social chair, highlighting her involvement in fostering a lively and engaging social atmosphere. This period in Natalie’s life, marked by academic exploration, athletic dedication, and social leadership, laid the foundation for her later achievements and multi-faceted interests.
Career
Natalie Noel’s career in the world of social media took off in 2017 when she joined forces with YouTube star David Dobrik as his executive assistant. Their friendship, which dates back to their high school days, laid the foundation for Natalie’s rapid ascent to fame. Integrating into Dobrik’s Vlog Squad, Natalie began making appearances in his vlogs, quickly earning widespread popularity for her engaging and relatable presence. Today, she’s moved up from the original executive assistant role with David Dobrik, as she’s been named president of his company in October 2022.
The two have been featured on the YouTube channel “Glamour” in a video entitled “David Dobrik and Natalie Noel Take a Friendship Test.” They go through a series of friendship related questions, and share the most significant moments from their past, as well as give each other compliments and dance together. The video, uploaded in February 2020, received over nine million views, with fans sharing their love for their bond.
Her influence extended beyond YouTube, as evidenced by her Instagram account, @natalinanoel, boasting over 3.1 million followers. Through this platform, Natalie shares a mix of authentic and relatable content, including glimpses into her daily life and vacation experiences, as well as messages promoting body positivity. In addition to personal content, she features sponsored posts and promotes her own line of merchandise she named “Eladay.”
Notably, Natalie harbors aspirations of launching a sustainable activewear line in the future, demonstrating her entrepreneurial ambitions. Throughout the years, Mariduena has also endorsed numerous fashion and beauty brands, including NYX Cosmetics, Lulus.com, and REVOLVE.
In August 2020, Natalie expanded her role by taking on the position of Head of the Brand for Dispo, a photo-sharing and social networking app co-created by David Dobrik and herself, a venture which showcased her versatility and leadership beyond the realm of content creation.
The year 2021 marked a significant milestone in Natalie’s career, when she was selected as a rookie model for the Sports Illustrated Swimsuit issue, a move celebrated for its embrace of diversity and inclusivity. Her inclusion in the magazine’s lineup garnered praise, with the editor attributing it to Natalie’s entrepreneurial spirit. Subsequently, she further demonstrated her presence in the modeling world by walking the ramp during the Sports Illustrated Summer Catwalk Show in July.
Natalie has also launched her own YouTube channel, but on which she’s uploaded only two videos.
Beyond Instagram and YouTube, Natalie engages with her audience on TikTok, boasting a fan following of over 3.3 million, and on Twitter, where she’s amassed around 500,000 followers. These platforms allow her to connect with a diverse audience, and showcase her personality in different creative formats.
Her content on TikTok mostly centers around her travel experiences and lip-sync videos in which she flaunts her outfits. Her three pinned videos on the platform have reached tens of millions of views, with the most notable reaching nearly 30 million, which reveals the progress of her weight loss journey which she embarked on a few years ago. The difference from start to current date is remarkable, and she uses herself as an example to promote health and fitness.
Her other popular video features her doing a bungee jump near a waterfall. In the video description she notes that this has been one of her greatest fears in life and that she finally conquered it. The video has received nearly 20 million views so far, with fans commenting how amazing her journey with David Dobrik has been.
Relationship
Natalie Noel’s romantic journey has seen notable chapters. In the past, she was in a relationship with Shawn Nelson until their paths diverged, leading to a split in 2018. Following this chapter, Natalie found love again in the arms of Toddy Smith, a well-known singer and YouTube content creator.
As a couple, they’ve shared their adventures, milestones, and moments of joy, bringing a new side to Natalie’s personal life beyond her thriving career in the digital realm.
Appearance
Natalie Noel stands at a height of 5ft 5ins (1.65m) and weighs around 127lbs (58kgs), and has long brown hair and dark brown eyes. She is frequently seen wearing fashionable dresses, jackets, and swimwear such as bikinis. Her weight loss journey has made her feel very comfortable in her body, and she always has an air of confidence.
Hobbies and interestsTop of Form
In recent years, Natalie has become very interested in tennis, and has been playing the sport frequently in her spare time. She also enjoys swimming and jogging, as she loves to be active and move around.
She is also an avid traveler, and has visited many popular places in the world. Most notably, she’s visited Japan, Mexico, and national parks in the US, such as Yellowstone.
Net Worth
As of 2023, Natalie Noel’s net worth has been estimated at around $5 million. Her financial success is primarily linked to her successful career alongside her friend David Dobrik, but also to her social media career and fashion brand. Modelling contracts and various sponsorships also likely make up a substantial amount of her yearly income.
